Senior Content Specialist

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Senior Content Specialist

You find the story. You tell it. The world loves it.

Full-time · Copenhagen, Denmark

Trifork is looking for our next, great storyteller who excels at creating sublime content for a wide variety of channels. You tell the stories that engage employees, excite customers and drive business value. We give you access 12 different markets, from which you derive riveting tales that support our overall brand building. Is it you or someone you know?

Working for the Trifork brand, marketing and comms team, your role will be charged with setting a comprehensive content marketing strategy for the company and execute it. The role will initiate and create Trifork’s content and leverage and amplify global content that will help to: grow our brand, build relationships and help drive revenue. 

You create content that will differentiate Trifork in a crowded marketplace, demonstrating to our customers how we can change the world together. This role will also oversee the distribution of the content across channels such as direct-to-client, social media and website, aligned to our 6 key business areas where we specialize: Fintech, Smart Buildings, Digital Health, Cloud, Cyber Protection and Smart Enterprise.

You will also work closely with our senior stakeholders across our business areas as well as technical experts and thought leaders to develop an understanding of the customer agenda and build the plan. You will also work closely together with our comms and marketing colleagues in the Trifork family.

Your key responsibilities

  • Focus on amplifying the strategic priorities of the business via our content programme – covering verticals and horizontals, strategic solutions and growth drivers – taking a customer-based target group approach to our content production
  • You build and execute the content plan against our overall marketing plan
  • Work with our CCOs and Business unit leaders within our 6 business areas to develop a content plan, aiming to influence and leverage content for activation across our 12 countries
  • Look at content from both an external and internal perspective for better connectivity between both audiences, following Trifork’s tone of voice and corporate visual identity
  • Work collaboratively with the Marketing and Comms teams to ensure all content is sourced and packaged appropriately for the channel and audience
  • Work with local markets and business units to understand their content needs, taking into account the need to customise at a local level and translate where required

Your skills and attributes

  • To deliver projects as directed by the VP Marketing

  • Lead the development and delivery of all content, collateral and channels

  • 2-4 years of marketing background, covering content, campaigns and communications

  • Drive a cohesive customer journey across all touchpoints

  • Drive the measurement of content activation

To qualify for the role you must have

  • Experience of working in a professional services/B2B environment
  • Proven record of delivering marketing and content strategies
  • A background in tech services
  • Ability to understand the market and competitors’ activities to develop unique consumer insights
  • Native or full professional proficiency in English
  • A strong grasp of language, syntax and the ability to transform complex concepts into easily understandable copy
  • Strong copy editing skills

Ideally, you’ll also have

  • A degree in Marketing/Communication/Journalism or a business-related degree; or equivalent work experience

What we look for

We are looking for an individual who can develop an approach that differentiates Trifork across all touch points. Someone who is keen to reduce the amount of content produced by the business, creating space for more impactful output. This will underpin the overall marketing strategy and you will have the experience of delivering content marketing strategies and plans across a rapidly growing company. 

What we offer

As part of this role, you'll work in a highly integrated, group team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working.

Here’s a snapshot of what we offer:

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way
  • Work from anywhere or join colleagues in Denmark, UK, The Netherlands, Switzerland, Portugal, Spain or from home
  • A competitive salary and benefits package
  • A flat structure, an amazing team and the opportunity to grow your career 

About us

Trifork is a global NextGen IT company that develops innovative software solutions in collaboration with its customers. The company has more than 1,000 employees, across 60 business units, with offices in 12 countries in Europe and the USA, and works in six business areas: Digital Health, FinTech, Smart Building, Cloud Operations, Cyber Protection and Smart Enterprise. Trifork’s research and development takes place in Trifork Labs, where Trifork continuously co-invests and develops technology start-up companies. Trifork is behind the brand, GOTO, which runs a global tech community with over 285,000 subscribers and more than 32 million views on YouTube

Apply for the job

Do you want to join our team as our new Senior Content Specialist? Then we'd love to hear about you!